Online Advertising
Online Advertising Playbook
The book, "Online Advertising Playbook", by Plummer (Edition: 07).
Merchant: Textbooks
Online Advertising Playbook
Praise for The Online Advertising Playbook"Finally, someone has documented all we know about online advertising and how to do it right. As much as this confirms that online advertising really works, we know that marketers don't always get it right.
Merchant: eBooks
Britannica Online Subscription Gift Certificate
One-year access to the premier online knowledge resource.
Merchant: Britannica Store
Online Consumer Psychology
Online Consumer Psychology addresses many of the issues created by the Internet and goes beyond the topic of advertising and the web to include topics such as customization, site design, word of mouth processes, and the study of consumer decision making while online.
Merchant: eBooks
How to Produce Successful Advertising
This comprehensive handbook takes you step-by-step through planning and implementing a successful advertising campaign. Fully updated, and including new material on advertising on the Internet, the book discusses every stage of this exciting, but often daunting process.
Merchant: eBooks
Online Promotions
The only complete guide to creating and managing successful online promotions. Attracting customers and driving sales in today's increasingly crowded, hyper-competitive online marketplace requires sophisticated new promotional techniques using a host of ever-evolving media tools.
Merchant: eBooks