Marketing Knowledge
Marketing Management In Australasia
Knowing what we know by understanding what we don?t Gerald Zaltman (2002, p. 243) recently argued that: If a truism about scientific progress exists, it might be this: just as today?
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Marketing
Assuming no prior marketing knowledge, this volume provides a concise yet comprehensive view of marketing within the context of business and society for anyone seeking a general introduction to the topic.
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CIM Coursebook 05/06 Marketing Management in Practice
Elsevier/Butterworth-Heinemann?s 2005-2006 CIM Coursebook series offers you the complete package for exam success.
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CIM Coursebook 05/06 Marketing Planning
Elsevier/Butterworth-Heinemann?s 2005-2006 CIM Coursebook series offers you the complete package for exam success.
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CIM Coursebook 05/06 Marketing Research and Information
Elsevier/Butterworth-Heinemann?s 2005-2006 CIM Coursebook series offers you the complete package for exam success.
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Knowledge-based Marketing
In recent years even governments around the world are beginning to understand that knowledge is a critical contributor to stimulating the rapid growth of entire economies.
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