Marketing eBooks
Total Relationship Marketing
Total Relationship Marketing provides a genuinely unique new view of the meaning of marketing management and a complete introduction to the rapidly evolving field of relationship marketing.
Merchant: eBooks
Relationship Marketing
Arranged in 6 sections, this title gives marketing practitioners and students critical examples of best practice from a variety of companies.
Merchant: eBooks
Malcolm McDonald on Marketing Planning
Malcolm McDonald on Marketing Planning will help you appreciate the benefits of rigorous marketing planning and will guide you through the production of a marketing plan made to work in the real world.
Merchant: eBooks
Internet Marketing for Information Technology Companies
While information technology companies have a special affinity for the Internet, they are not necessarily using Internet marketing to its fullest potential.
Merchant: eBooks
One-to-One Web Marketing: Build a Relationship Marketing Strategy One Customer at a Time
With its unique focus on customer-oriented marketing strategy, One-to-One Web Marketing immediately became a bestseller among Internet business books when it was first published in 1998.
Merchant: eBooks
E-Marketing
You can take a product to market, but can you make it sell? Covers all the key techniques for successful e-marketing, from affiliation marketing to e-mail alerts, and from viral marketing to banner ads.
Merchant: eBooks