Market Research
Qualitative Market Research
`Anyone using, practising or teaching qualitative research will find in this series a treasure-house of ideas, techniques and issues.
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Market Research Best Practice
MARKET RESEARCH BEST PRACTICE is a compilation of the best discussion papers, case studies and methodologies from the ESOMAR publishing and event programme over the last decade and more.
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Market Research
You can take a product to market, but can you make it sell? Market Research covers key market research techniques, from asking the right questions and using statistics to analysing data and acting on the information.
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Market Research in Practice
This guide describes the various tools and techniques available to market researchers. It offers practical advice and presents case studies to explain the principles of market research.
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Market Research in Health and Social Care
This text is a comprehensive and rigorous introduction to the relevance, planning and management of market research in the areas of health and social care which have developed in Britain and most other industrialized countries.
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Business to Business Market Research
This new title is the definitive guide to business to business market research. Approachable in style it answers all the key questions relevant to both a student and practitioner readership.
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