eBook Marketing
Enterprise Marketing Management
Enterprise Marketing Management is the manifesto for the New Science of Marketing. It gives marketing managers of any company the tools and know-how to create nothing less than a marketing revolution. The revolution is marketing that works, marketing that sells.
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Direct Marketing
Direct marketing is widely acknowledged as one of the most popular and effective marketing communications tools. Marketing professionals, and those studying for marketing qualifications, need to have an overall understanding of the scope and potential of this whole area.
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Ministry Marketing Made Easy
"Ministry Marketing Made Easy defines Ministry Marketing as everything the church does to share the story of Jesus. This book challenges church leaders with a totally different and practical approach to marketing the church's message.
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Leisure Marketing
Divided into nine parts, Leisure Marketing: a global perspective guides the reader through leisure and marketing concepts, the marketing mix, key issues in different sectors, topical issues (such as globalisation, marketing research and ethics, for example branding and environmen
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Creative Marketing
"Creative Marketing" has been written in response to the continued failure to address the theory/practice gap in marketing management. The art world is full of creativity, yet existing marketing theory continues to prescribe formulaic, stepwise processes for marketing success.
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Connected Marketing
Connected Marketing is a business book about the state of the art in viral, buzz and word-of-mouth marketing.
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