Business To Business

Business-to-business marketing practices in China

The quest for the greatest untapped business-to-business market on earth remains difficult and fraught with challenges. While some have succeeded, many have also failed. Why? This e-books seeks to answer this question.

Merchant: eBooks

Business - to-business marketing in Latin America

Price: $199*
(eBooks)

This special issue on ?Business-to-business marketing in Latin America? features four articles and two case analyses and focuses on a variety of timely and pertinent issues.

Merchant: eBooks

Business to Business Market Research

Price: $35*
(eBooks)

This new title is the definitive guide to business to business market research. Approachable in style it answers all the key questions relevant to both a student and practitioner readership.

Merchant: eBooks